A brand evolution

Aspect is a well established maintenance company which delivers maintenance services across London. They pride themselves on their professional workforce, recognisable yellow vans and reliable service.

Working closely with Aspect’s Marketing Director, I was commissioned to evolve their brand identity. This involved designing a new logo, a new visual identity system (including fonts and colours) and supporting guidelines, whilst being sympathetic to the existing branding. It was crucial clients could still recognise it as the same company. Once the branding was established, the new identity was rolled onto a variety of applications such as presentations, signage, stationery, report templates, emailers, building graphics and van livery.

Client
Aspect Maintenance

Role
Brand and logo design, brand development, collateral design, livery and signage, uniform, presentation design and guideline design and copy, artwork

Date
2018