Heyne Tillett Steel is a structural and civil engineering practice with a reputation for delivering intelligent low carbon solutions on complex, urban sites. They boast an impressive portfolio of projects including The Standard Hotel in London.

Firstly I developed the existing brand assets, including font and colour, to create a more comprehensive design system. Using this, I designed a presentation and supporting toolkit for the company’s directors. The presentation needed to look slick and polished.

I designed a presentation toolkit, with a customisable master page template (including page options and paragraph styles), a supporting guideline document for directors to customise for their presentations, and provided support for implementation.

As an extension of the brand identity, I designed a 12 columned grid system to accommodate photography, elevation drawings, sketches and varying amounts of copy. This gave the document a structure for clean editorial style.

Client
Heyne Tillett Steel

Role
Lead Designer: presentation design, brand exploration and evolution, supporting guideline and template development, illustration, copywriting

Date
2021